Jennifer M. Jones is a second-year PhD researcher within the School of Creative and Cultural Industries at the University of the West of Scotland (UWS). Her academic work sits at the intersection of creative economies, media studies, and global mega-events, with a particular focus on the Olympic Games and their evolving media landscapes.
Jennifer is currently undertaking doctoral research that examines the relationship between creative economies and the media ecosystems surrounding the Olympic Games. Her PhD explores how large-scale sporting mega-events generate new forms of creative labor, media production, and economic activity, particularly through digital and alternative media practices.
Situated within the School of Creative and Cultural Industries at UWS, her research draws on interdisciplinary approaches from media studies, cultural economy, and critical event studies.
A central strand of Jennifer’s research investigates how the Olympic Games function as a temporary but powerful creative economy. Her work considers how media workers, content creators, journalists, and independent producers engage with Olympic-related media production, often outside traditional institutional frameworks.
Her research also explores the transformation of Olympic media coverage in the digital age, including the growing role of social media platforms, independent media producers, and alternative narratives that coexist with, challenge, or supplement mainstream broadcast media.
Alongside her doctoral research, Jennifer M. Jones works as a Visiting Lecturer at multiple UK institutions. She is affiliated with:
In these roles, she contributes to teaching and learning across media and communication programmes, bringing her research expertise in digital media, media theory, and contemporary media industries directly into the classroom.
Jennifer’s research contributes to ongoing academic debates around media globalization, creative labor, and the political economy of mega-events. Her work engages with discussions on how the Olympic Games shape cultural production, media representation, and economic opportunity at both local and global levels.
Her doctoral research is expected to contribute to future academic publications, conference presentations, and collaborative research projects within the fields of media studies and creative and cultural industries.
Jennifer combines academic research with professional teaching experience, bridging theory and practice in media education. Her work across multiple institutions reflects a commitment to interdisciplinary teaching, research-led learning, and critical engagement with contemporary media environments.
As a researcher and educator, Jennifer M. Jones is committed to examining how global events like the Olympic Games shape media practices, creative work, and cultural economies. Her work contributes to understanding the evolving relationship between media, culture, and large-scale global spectacles in the digital era.
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