Social media data can be considered freely available. However, this opens up questions of the epistemological grounding of the research as well as ethical issues related to the researcher’s position in terms of how they chose to present and work with data. This session will not offer a one size fits all approach, but instead will provoke discussion and debate surrounding the use of social media data within visual methods contexts. Focussing on two cases – the citizen journalists of Vancouver 2010 and identity construction through fashion blogs – we will tell a compelling story of the challenges we faced when using social media as data in our own research. The session features a hands-on group exercise where participants will be given a dataset and asked to articulate their own position with respect to working with the data, and to identify the issues that may stem from this.
Part of the Edinburgh Napier University Researcher Led Initiative, the Visual Methods and Ethnography Workshop is aimed at colleagues from across the Business School, the University and beyond, who wish to develop their knowledge and skills in applying visual methodologies in their research in innovative and critical ways.
The workshop provides a platform on which various research projects and approaches are brought together to communicate the role and potential of ‘the visual’ and the ways in which it can benefit academic research. Over the course of the day, conference-style presentations from leading researchers in (visual) ethnography will be combined with participatory activities and opportunities for the sharing of knowledge and experience. Topics discussed range from the use and analysis of ‘traditional’ visual methods, such as photo-elicitation, academic film-making, semiotics and ethnographies, to research participant co-creation, mash-ups and social media imagery. Guest speakers include Prof Eric Laurier (University of Edinburgh), a world-leading figure in visual methods research; Dr Tijana Rakic (University of Greenwich), an experienced academic and film-maker with interest in ethics in visual research; Dr Diane MacLean (Edinburgh Napier University), a producer and journalist with experience of using commissioned broadcast technologies in academic studies; Ms Anne Burns (University of Sheffield), researcher from Sheffield University’s Visual Social Media Lab; and, Jennifer Jones (University of the West of Scotland) and Sharon Greenwood (University of Glasgow), doctoral researchers interested in the use and ethical implications of using social media images in research.
By attending the workshop, you will:
• Gain appreciation of the importance of visual methods and ethnography in social sciences and tourism in particular
• Extend individual expertise of innovative use of visual research methods and ethnography
• Reflect on ethical issues in using visual material in research
• Apply principles of analysing visual data in an interactive small-group activity
• Connect and exchange ideas with a community of like-minded researchers interested in visual methodologies
Tea/ coffee and refreshments will be provided throughout the day.