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#BeGoodBeSocial: Lessons from the #IceBucketChallenge (video)

Last week I helped Ross and Sara at the BeGoodBeSocial popup talk at the Young Scot offices in Edinburgh with Iain McWhirter from MND Scotland who was reflecting on the lessons learned from #icebucketchallenge campaign. I cut together the edit of the talk above – that explores what happens when all of a sudden your charity or organisation begins to benefit from a viral campaign.

To ensure your #IceBucketChallenge donations are used in Scotland for Motor Neurone Disease care, support and research please text ICED14 £5 to 70070 or give online.