Portfolio: Celebrate Website and Social Media Content Strategy

Celebrate Website

Screen capture of the Celebrate website


In my role at UWS’s Creative Media Academy, I’ve just completed a commissioned project working with my colleague Prof. David McGillivray and the Big Lottery Fund Scotland to develop the web platform and social media content strategy for the Celebrate funding programme for the Glasgow 2014 Commonwealth Games. This entails the website build itself, support and social media coverage during the event launch, training for BIG staff and the development of a content strategy to encourage community participation for both those who are funded by the programme and those who attend the events across Scotland during the games.

Below is more details from the press release from UWS:

University of the West of Scotland’s Creative Media Academy has played a key role in the creation of Big Lottery Fund Scotland’s new Celebrate programme website.

The Celebrate programme aims to make funding available to communities across Scotland to enable them to organise sporting, cultural, heritage and community celebrations before, during and after the Glasgow 2014 Commonwealth Games.

UWS academic Professor David McGillivray and UWS Research Assistant Jennifer Jones worked with Big Lottery Fund Scotland on behalf of the four Scottish Lottery distributors – Big Lottery, Creative Scotland, Heritage Lottery Fund, and sportscotland – to design and build a bespoke interactive online environment for the Celebrate programme.

The website, www.celebrateit.org.uk, will serve as the entry point for applicants, providing useful information and guidance materials as well as featuring case studies and links to other partner agencies. Through its integrated social media platforms it will also help foster an online community to share ideas for celebrations across Scotland and as a space for grant holders to post their own content about their celebrations.

The UWS Creative Media Academy team is also providing handover training and ongoing support to Big Lottery Fund Scotland’s communications team, including guidance on techniques to encourage Celebrate grant holders to actively share their media content in the lead up to the Glasgow 2014 Commonwealth Games.

This project builds on the success of the #citizenrelay project (www.citizenrelay.net), which was delivered by the UWS Creative Media Academy in 2012 and enabled the public to report on the untold local and national stories of the Olympic Torch Relay in Scotland using social media and citizen journalism platforms.

Dr David McGillivray of University of the West of Scotland’s Creative Media Academy said: “We are delighted that the University’s Creative Media Academy has played a key role in the development of the Celebrate website. This is a key communication tool for the initiative, which aims to get communities across Scotland involved in Glasgow 2014 celebrations.”

Jackie Killeen, Director Big Lottery Fund Scotland, added: “The support of the team at the UWS Creative Media Academy is making all the difference to bringing Celebrate alive. Our vision for the Celebrate website was to ensure that it not only serves as an information tool for groups wanting to apply but importantly it’s a place for all those funded to be able to share exactly how they were able to celebrate, and encourage others to do the same.”

For more information on the UWS Skillset Creative Academy and the University’s School of Creative and Cultural Industries click here.